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Monday, September 25 • 12:30pm - 1:30pm
The Programmer CEO: Tales From Starting a Company Aimed at C++ Developers

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Many programmers think about starting a company. It’s often not about getting rich so much as to pursue a vision for a computer program that is much bigger than one person could do alone. Like most programmers who start up, I had no formal training and little experience outside of software development. I was naively confident, and didn’t know what I didn’t know (it turned out that that was a LOT!)

In this talk I’ll present some of the lessons I’ve learned along the way, many of which were a complete surprise to me. I’ll cover getting investment, building the product, building a team, and getting and keeping customers. Little of this talk is directly about programming, but it is aimed at programmers who want to create code in order to create a business, or who want to create a business so that they can create the code they want.

Much of the content is also relevant for programmers who find themselves doing non-programming tasks, such as managing people or customer-facing roles. This talk contains candid, warts-and-all war stories, and because it’s for programmers, comes with a no adverts and no business-talk BS guarantee.

Speakers
avatar for Greg Law

Greg Law

CEO, Undo Ltd
Greg is co-founder and CEO at Undo. He is a programmer at heart, but likes to keep one foot in the software world and one in the business world. Greg finds it particularly rewarding to turn innovative software technology into real business development. Greg has over 20 years of e... Read More →


Monday September 25, 2017 12:30pm - 1:30pm
ENIAC (404) Meydenbauer Center